Simpara is a modern consulting firm accelerating adoption of simple, evidence-based fixes to our healthcare system

We call it: Benefits Reimagined

ABOUT ADAM BERKOWITZ: Founder & President


His belief that the most important asset businesses have to manage is their people and a desire to create an agency founded on that principle led Adam Berkowitz to launch Simpara in October 2016. "I wanted to create a better way," says Berkowitz. After spending nearly a decade within the benefits field it had become clear to him that employers needed a more efficient way to deliver first class benefits to their people without excessive cost or heavy administrative burden. Berkowitz's passion for helping people is contagious and he is providing the very best opportunities for clients to enhance engagement, promote health, and untangle the complex issues that accompany modern healthcare systems and regulations. "We offer solutions that allow employers to be excited about benefits for the first time. I like to think that a few years from now that will be the baseline expectation across the market."


  • Certified Registered Health Underwriter

  • 2015 Class of 30 Under 30 - St. Louis Business Journal

  • 2017 Charter Member Certified Professional - Health Rosetta Institute

  • 2018 EBA Magazine “Rising Stars in Advising”

  • 2019 BenefitsPro Faces of Change

  • Featured in WSJ, NPR, St. Louis Post Dispatch, EBA Magazine, and Kaiser Health News


Find out how we are transforming healthcare.